Kenmore locals are set to welcome the latest activation of the Liquorland On Tour series this Friday, when a double‑decker bar on wheels stops by Kenmore Liquorland Warehouse. The event forms part of a wider celebration of the unification of Vintage Cellars and First Choice Liquor Market under the Liquorland brand.
Read: Lasagna Love Volunteers Support Families in Kenmore
The Kenmore stop will take place at Kenmore Liquorland Warehouse on Friday, 31 October, from 4:00 p.m. to 8:00 p.m. Guests aged 18 and over are invited to attend free of charge.
Queensland is the launch state of the tour: it begins in Maroochydore on 30 October, then moves to Capalaba on 1 November, Browns Plains on 2 November, before travelling into New South Wales and Victoria, with the journey concluding at the Melbourne Cricket Ground on 30 December.
The tour offers a curated drinks menu that includes Chateau Marmalade Australian wines, White Claw seltzers, Kentucky bourbons, Nomikai mixers, Tinnies beer and Sodasmith non‑alcoholic sodas. Complimentary grazing boxes will be provided by Coles. Visitors may choose to order from the lower deck of the bus at bar‑prices, or head to the upstairs deck where dedicated bar seating is available.
Coles Liquor Chief Executive Claire Lauber said the bus was the perfect way to help customers celebrate the new‑look Liquorland stores. “Liquorland has always been about more than what’s on our shelves, it’s about creating memorable moments wherever our customers are. That’s why we are thrilled to take this experience on the road, bringing the excitement of Liquorland directly to our loyal Queenslanders,” she said.
Lauber added that the majority of Queensland stores are now part of the Liquorland brand and that customers are enjoying the expanded range, the ability to earn Flybuys points and the Liquorland Price Match Promise, while maintaining the same service and choice.
Each stop in the series features a wheel of prizes, including limited‐edition merchandise and Liquorland gift cards. Liquorland supports the responsible consumption of alcohol and backs the work of DrinkWise.
Read: Kenmore Favourite iFruit Fresh Changes Hands After 8 Years
With more than 990 stores nationwide, Liquorland first launched in Australia in 1971. The On Tour pop‑up series marks the largest transformation in Coles Liquor’s history, with some 160 stores across the country being converted into Liquorland Warehouse and Liquorland Cellars formats ahead of Christmas. The Kenmore stop offers locals an opportunity to raise a glass in celebration of the brand’s evolution.
Published 30-October-2025
